Due to the total authenticity of both the filmmaking style and the subjects themselves, American Movie has a very strong comedic flair. You would almost be hardpressed to think that you're not watching a mockumentary, or perhaps a feverish, Wisconsinan cousin of Napoleon Dynamite, as Borchardt sincerely makes every effort to see his dream movie get made, but this film confirms that truth really is stranger than fiction. And the director, Chris Smith, is sure to make every effort on his part to capture each detail of Borchardt's highly unique life– and particularly his directing style. From casual shirtless interviews on set to failed stunts to securing production money from family members, we get a highly detailed portrait of Mark Borchardt by the end of the film. It's actually less of a documentary about how to create an indie movie outside of a studio system so much as it is an ultrasound of the kind of person it takes to see one through.
The cinematography and editing style of the film is meant to mirror the style of Borchardt's filmmaking– that is to say, it has a distinct handheld "shot-on-video" look to nearly every shot (excluding the establishing shots.) Using the Thanksgiving dinner scene as an example, no one is framed quite right (subjects are often right in the middle of the frame), the camera follows every person speaking with the bare minimum amount of cuts, frequently gets too close to subjects faces, and uses minimal lighting outside of the available lighting in the rooms each shot it in. In other words, there is very little attempt to make everyone in each shot well-lit or well-framed, giving it, along with the long shots without cuts, the appearance of a handheld home video.
As a film student, it's impossible not to sympathize with Borchardt. He's a lovable loser. The ultimate underdog. A man in search of the American dream, trying to beat the system, just him and his friends. How cool is that? It takes a really special kind of confidence and perseverance to push through with that, regardless of the quality of the film or its financial success. Maybe he's stupid for doing so, if you look at it realistically. But looking at it as a film, it doesn't matter, because damn it, you root for this guy to succeed. I highly recommend American Movie– perhaps the only documentary I have ever seen to get me to genuinely laugh out loud on multiple occasions.